Updated May 24, 2024 at 10:32 a.m. to include a quote from debate participant Zach Strickland.
Informational powerhouses DAT and SONAR will duke it out for bragging rights and a generous charitable donation at the Future of Supply Chain 2024 in Atlanta, Georgia on June 4-5.
The two industry juggernauts will be debating what they think is in store for domestic transportation for the rest of the year. “The Great Debate: Where is the Market Headed Next” will occur in front of a live audience on the general sessions stage at the Georgia International Convention Center, where the industry is expected to converge for a two day freight extravaganza.
DAT and SONAR are competing logistics information products for the freight industry that provide important data for reducing costs and avoiding potential risks in the supply chain.
Debate participants will be Ken Adamo, chief of analytics with DAT Solutions, and Zach Strickland, director of freight market intelligence at FreightWaves, along with Special guest referee George Abernathy, board member and strategic advisor with Emerge and Highway.
“My favorite thing about any argument or debate is that it forces you to explore all logical pathways in pursuit of the truth,” Strickland told FreightWaves about the upcoming debate. “Ideally you come out of it with a better understanding than you went into it with. It is much more enjoyable to have a dialogue that challenges your beliefs than have someone actively agreeing with you. A problem can have multiple solutions and debate pushes you to explore them all.”
The audience will determine a winner, and FreightWaves will donate $10,000 in the debate champion’s name to a charity of their choice.
Registration for the Future of Supply Chain 2024 is still open with tickets available here. In addition to seeing The Great Debate, attendees will experience engaging discussions on three stages, showcases of the latest FreightTech, market insights, networking, happy hour, parties and more.