FleetWorks and SONAR partner to put live market intelligence inside the agentic marketplace

Freight moves faster than the systems most brokerages use to book it. A carrier sales rep negotiating a load typically has the conversation in one place and the market data in another — a SONAR dashboard, a rate tool, an account manager or pricing analyst on Teams. By the time the context arrives, the carrier has hung up or the load has been covered by someone who answered first. The same gap exists for AI agents: automation built around a brokerage’s min/max spread, without current market data, misses key insights in a dynamic market..

The partnership closes that gap. SONAR’s high frequency data now feeds directly into FleetWorks’ AI agents across every channel the platform supports — phone, email, and SMS. When a FleetWorks agent works a carrier or load, it references SONAR’s current spot rate and live market conditions as it works toward a bookable price within the broker’s guardrails. When market conditions fall outside those guardrails, the agent escalates to a person with the SONAR context attached. Brokers input rate tolerances, and approval or escalation rules; SONAR supplies the ground truth those controls act on.

Mutual broker teams can now:

• Negotiate every carrier call and email against current lane-level market rates, not last week’s history.
• Prioritize which loads and lanes need human attention using SONAR lane scores.
• Quote faster and more consistently, without reps switching between a rate tool and the conversation.
• Escalate out-of-market situations to a person with the relevant SONAR context already attached.
• Measure outcomes against market benchmarks across the whole team. 

“Enabling access to accurate, high frequency data at the moment a decision gets made in freight negotiation creates more efficient and better outcomes. FleetWorks operates right then — the live negotiation — across thousands of daily carrier conversations. Putting SONAR there means the market signal and the market action happen in the same place.” – Julie Van de Kamp, Chief Marketing and Operations Officer at SONAR.

FleetWorks’ AI agents currently handle 30,000+ daily loads across 40+ brokerages, engaging a network of 29,000+ carrier MCs.

For a broker, covering a load has always been a guessing game. Have I found the best carrier at the best price? For a carrier, covering a truck is about maximizing your rate today and maximizing the utilization of your truck over the week. AI agents bring answers to those questions. With SONAR built in, every conversation has integrated data that answers these questions to provide more trust in the marketplace. If there’s an unanswered question, people step in exactly when their judgment matters.” said Paul Singer, CEO and Cofounder, FleetWorks

The integration is live now for Fleetworks carriers. For brokers who are Fleetworks and SONAR customers, activation is automatic. SONAR customers who are interested in this feature, request a Fleetworks demo here. For Fleetworks customers who are interested in this feature, request a SONAR demo here. 

SONAR and Fleetworks will be hosting a live webinar on August 27th at 2pm et. To register for the webinar, including a live demo, click here. 

About FleetWorks: FleetWorks helps brokers cover loads and manage their freight using thousands of orchestrated AI agents. Our users make better business decisions informed by the data our platform shares with their teams, including our network of over 29,000 vetted carriers to cover loads without posting. We track every load through GPS and AI agents, alerting you when something looks off, so you can serve your customers with confidence.

About SONAR:  SONAR is the leading provider of high-frequency, global supply chain intelligence for the freight and logistics industry. SONAR’s price, demand and capacity data 

allow customers to benchmark, analyze, monitor and forecast the global physical economy.