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HappyRobot’s $15.6M raise will focus on product development

Company cites successes of customers like Flexport, Circle Logistics and Best Bay Logistics

HappyRobot raises $15.6M in Series A. (Photo: Jim Allen/FreightWaves)

HappyRobot, an AI-powered communication solution, announced Wednesday it has closed a $15.6 million Series A funding round led by Andreessen Horowitz (a16z), with participation from Y Combinator, RyderVentures and other strategic investors. The company also disclosed a previous seed round but did not state the amount raised. This funding positions HappyRobot to further drive communications technology into the freight brokerage space.

“Today, the logistics industry underpinning our global economy is stretched. As a key part of the ecosystem, even small to midsize freight brokers can make and receive hundreds, if not thousands, of calls per day – and hiring for this job is increasingly difficult. … By providing customers with autonomous decision making, HappyRobot’s agentic AI platform helps these brokers operate more reliably and efficiently,” said Anish Acharya, general partner at a16z. 

HappyRobot was born out of the realization among co-founders Javi Palafox, Pablo Palafox and Luis Paarup that AI had immense potential to streamline communication and information exchange in the transportation and logistics sector.

The platform’s capabilities go beyond simple automation: It integrates with various transportation management systems and allows customers to build customized workflows and AI-powered bots, something that separates HappyRobot from the competition that is beginning to emerge in AI and communications technology.


The impact of HappyRobot’s technology has been profound, according to a number of its clients. One example is its work with Circle Logistics. By automating phone calls and ensuring consistent call flow, HappyRobot has helped Circle Logistics reduce the number of unproductive calls, while also enabling its sales representatives to cover more freight and negotiate better margins.

“We’ve seen like 25% more freight, more loads, covered per rep per month,” Pablo Palafox told FreightWaves in an interview. “We also found that they negotiated 10% better margins using the technology.”

Andrew Smith, senior vice president of Circle Logistics, said in the release: “Using HappyRobot’s agentic AI, 100% of calls were answered 24/7 with no hold time and our staff are using phones to do higher value work like build relationships rather than just to exchange data.”

Agentic AI is technology that not only executes tasks but adapts, learns and makes autonomous decisions to meet goals set by the organization itself. This approach has already made an impact with customers including Flexport, Job&Talent, Spot Inc., Syfan Logistics and Best Bay Logistics, enabling logistics companies to automate complex processes such as carrier negotiations, load tracking and data exchange.


The focus of this investment will be on expanding the technical team, bolstering sales efforts and further enhancing the platform’s capabilities. 

“We are really focused on our technical team because there is a lot to build and we believe if we continue to build a great product, customers will defer to you,” said Pablo Palafox.


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Grace Sharkey

Grace Sharkey is a professional in the logistics and transportation industry with experience in journalism, digital content creation and decision-making roles in the third-party logistics space. Prior to joining FreightWaves, Grace led a startup brokerage to more than $80 million in revenue, holding roles of increasing responsibility, including director of sales, vice president of business development and chief strategy officer. She is currently a staff writer, podcast producer and SiriusXM radio host for FreightWaves, a leading provider of news, data and analytics for the logistics industry. She holds a bachelor’s degree in international relations from Michigan State University. You can contact her at gsharkey@freightwaves.com.