Stord acquires e-commerce competitor AMS Fulfillment in large deal

Stord, which envisions itself as a challenger to Amazon in e-commerce fulfillment, says it processes more than $15 billion annually in gross merchandise value for more than 1,000 e-tailers, many of them small-and-medium enterprises. It increasingly is serving larger brands with high-frequency orders. Revenue has grown 10-fold over the past four years and is approaching $1 billion, according to the company. 

Stord provides turnkey services for retailers, managing their inventory across multiple locations, fulfilling orders and selecting carriers for final-mile delivery. It claims it can reach a quarter of U.S. households with timely deliveries.

It secured $650 million in equity and credit capacity this year to support its infrastructure and technology expansion. Earlier this month, Atlanta-based Stord closed a $400 million credit facility and named new chief financial and chief revenue officers. In May, it raised $250 million in venture capital funding that valued the company at $3 billion. The company is using the capital to expand its fulfillment network and accelerate its investment in robotics and artificial intelligence.

Why It Matters: Large fulfillment center operates are trying to gain scale to better compete with Amazon, and other marketplaces like Walmart, that also provide bundled fulfillment and logistics services to third-party sellers.

AMS offers order management, warehouse and inventory management, reverse logistics and other value-added, omni-channel fulfillment services to consumer products companies primarily in the cosmetics, apparel, footwear and accessories sectors. It also provides white-glove services including kitting, displays, and personalization for fulfillment customers. 

“AMS brings some of the most discerning brands in the industry onto our platform, and we enter peak season with more scale, intelligence, and momentum than at any point in our history,” CEO and co-founder Sean Henry said. 

Henry has previously talked about how he built Stord to give independent brands the physical and digital infrastructure for shipping and fulfillment to compete with Amazon Prime on consumer convenience and cost through a shared platform that no one retailer could build alone.

AMS’s California and Delaware facilities already run automated bin sorting systems, complementing recent investments from Stord’s development hub and giving Stord automated capacity to deploy new robotics and AI. 

Stord says its physical infrastructure, combined with vertically integrated technology and a massive and growing dataset, will allow it to train models on live fulfillment data across nearly 100 facilities, leapfrogging normal technology deployment cycles and making the network smarter, faster and cheaper to operate than.  

AMS is Stord’s eleventh acquisition. It follows the purchase of Pitney Bowe’s e-commerce fulfillment business in 2024; Ware2Go from UPS and Penny Black, a startup software-as-a-service solution that provides hyper-personalized post-purchase inserts, in 2025; and Shipwire from Ceva Logistics in January. The logistics provider also bought a former Quiet Logistics warehouse this year to expand its footprint in the Dallas market.  

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