With many of its other tech-based shipping services, such as Amazon Prime Now and Amazon Key, Amazon has used technology to remove the need for a shipping carrier for last-mile delivery. From a merchant perspective, Shipping with Amazon would provide increased competition in the shipping space, while also providing Amazon with more data about the products people are buying.
Merchants are already clamoring for the opportunity to work with Amazon as a carrier.
For more information, and to learn about a company working on the transparency problem right now, go to the full article here.