Enhancing customer experience with supply chain technology

Modern technologies play crucial role in day-to-day supply chain operations

(Photo: Jim Allen/FreightWaves)

Technology plays an increasingly large role in how supply chains operate and has created a sea change for the industry. Innovations such as analytics, virtual reality and warehouse automation have enabled lower costs, streamlined operations and happier customers. In fact, a majority of supply chain organizations embrace technology integration as a competitive advantage and are making sizable investments in it.

Let’s explore several innovations supply chain companies rely on in their day-to-day operations.

Data analytics

Data is the key to any successful business and supply chains are no exception. Data predicts demand, optimizes inventory and travel routes and roots out cost savings wherever they may be. Analytics tend to group into five categories:

Each method uses data in different ways to make your supply chain more efficient.

Internet of Things (IoT)

IoT allows a wide variety of devices and everyday objects to contribute valuable data to the supply chain process. Tools such as RFID tags and sensors make it easier to track shipments and boost efficiency.

Other uses for IoT in supply chains include:

These make it easier to manage inspections and invoices after goods have arrived.

Automation and robotics

The role of warehouse automation has grown in supply chain logistics. From robotic process automation (RPA) to automated guided vehicles (AGVs), it reduces the need for manual labor, streamlines warehouse processes and improves accuracy.

Experts predict that by 2026, three-quarters of large supply chain operations will use smart robots in their warehouses and distribution centers. Logistics experts like Ryder use Locus Robots and AutoStore towers to efficiently identify and move goods.

Visibility and collaboration

Visibility allows everyone in your supply chain — manufacturers, suppliers, carriers, partners, customers and your internal team — to find any one item in the supply chain at any given time with real-time monitoring. Your logistics managers and engineers can become experts in all phases of the supply chain, without relying on specialization that can slow down operations and inhibit quick, informed decisions.

Collaboration is fairly straightforward: Cooperation with all stakeholders along the supply chain lowers costs, improves product quality and safety and upholds high ethical and environmental standards. The ability to interact with partners and customers and monitor changes and track notifications in real time helps build transparency and collaboration.

Luckily, some digital platforms like RyderShare combine both into one convenient solution.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies have created opportunities for supply chain companies to optimize how they train workers, repair vehicles and generally do their jobs more efficiently. AR wearable devices enable workers to optimize warehouse and transport operations by allowing them to scan for the most efficient packing process.

Virtual reality reduces time spent training new employees by immersing them in experiences that quickly give them more information on products, safety and company processes.

AI’s emergence in supply chain management

Gradually, artificial intelligence has been introduced, modified and upgraded to optimize supply chain logistics. Here are some of the examples of AI in the supply chain:

These types of AI share three common goals — simplify operations to reduce labor, enhance productivity and maximize profits. However, the role of AI affects various aspects of the supply chain, from demand forecasting and process improvement to optimized routing and delivery.

Harnessing AI for supply chain optimization

The rise of AI has been a hot topic of discussion in the workforce. Understandably, professionals across multiple industries have wondered if artificial intelligence would cause setbacks to their daily routines. Some people have even questioned if AI would replace their roles entirely. Relying solely on AI in the world of supply chains, however, is detrimental to success because it cannot handle every function without some form of supervision. Instead, artificial intelligence is designed to assist the human workforce.

For example, forecasting product demand for slow months or peak seasons can be a hassle without the proper tools to help. Having the latest hardware and advanced AI technology can analyze historical data, market trends and external factors while providing real-time tracking for dynamic inventory management. Furthermore, AI examines risk management while enhancing warehouse automation processes and optimizes routing and delivery by offering predictive analytics for commercial truck maintenance. AI acts as an intelligent decision-maker to provide supply chain managers with a “second opinion,” making services like warehouse management, order fulfillment and last-mile delivery even more efficient.

Let technology enhance your supply chain experience

Real-time visibility, convenience, personalized service and speedy troubleshooting are key benefits of supply chain technology. Companies that take advantage of these innovations will exceed customer expectations, create loyalty and provide remarkable service.

Ryder’s technology-driven, forward-thinking logistics expertise provides the tools needed to meet supply chain needs. The RyderShare platform provides stakeholders with constant real-time collaboration and visibility using automation thoughtfully. Ryder ShopMod enhances truck maintenance by giving technicians more control over the process and shortening customer wait times.

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