FreightTech founder reading list

FreightTech founder reading list

Members of the FreightWaves startup community often ask me for book recommendations. I used to keep a private list on Amazon that I would send out to those that requested it. Recently, I came across a website of another founder that I admire that posted a personal reading list. I found many of the titles quite interesting. 

I figured I would do the same for those that are interested in the books that have and continue to influence my thinking. I will add onto the list as I find new titles. If you have some recommendations that should be considered, comment below or send me a message on LinkedIn.

SaaS/Startups/Business:

Hit Makers: How to Succeed in an Age of Distraction


Netflixed: The Epic Battle for America’s Eyeballs

Subscribed: Why the Subscription Model will Be Your Company’s Future- and What to Do About it

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal


Secrets of Sand Hill Road: Venture Capital and How to Get It

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

The Third Wave: An Entrepreneur’s Vision of the Future

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

Confessions of the Pricing Man: How Price Affects Everything

Flash Boys: A Wall Street Revolt

Money Ball: The Art of Winning an Unfair Game

Steve Jobs by Walter Isaacson


The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

Ugly Americans: The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions

Overnight Success: Federal Express And: Frederick Smith, Its Renegade Creator

Media and Content: 

Killing Marketing: How Innovative Businesses are Turning Marketing Cost Into Profit

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Bloomberg by Bloomberg

The Master Switch: The Rise and Fall of Information Empires

The Bloomberg Way: A guide for journalists 


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