FreightTech Friday: Loadsure takes insurtech solution to Europe

Study shows few global supply chain leaders can respond to disruptions within 24 hours

Loadsure expands its services in Europe. (Photo: Jim Allen/FreightWaves)

On Monday, London-based insurtech provider Loadsure announced it is massively expanding its presence in Europe, offering its freight insurance and risk management solutions to Germany, France, Denmark, Norway, Finland, Sweden and the Benelux region — Belgium, the Netherlands and Luxembourg.

The company also announced its new hire, Ben Brough, will lead the international team as the director of Europe, bringing almost three decades of underwriting and insurance experience. His focus will be building up the operation and expanding the company into other countries nearby.

The region deals with a number of trade challenges that provide Loadsure ample opportunity to improve the risk coverage that comes with transporting through European trade lanes.

The first of those is Mother Nature herself. In 2023, the continent dealt with its hottest summer on record, according to a European Environment Agency report. This led to unexpected weather hazards including forest fires, heatwaves and intense downpours that often destroyed property and infrastructure.


On the policy side, Brexit pushed panic buying in the region, causing raw material shortages for citizens already dealing with the aftermath of Russian sanctions limiting exports and changing ship routes.

Much like the United States, the continent also dealt with inflation, seeing rates double for many countries.

According to Loadsure, more than 60% of cargo in transit is under- or uninsured worldwide, so just by providing better coverage in Europe, Loadsure believes it can help brokers, shippers and carriers eliminate their risk exposure through what the company calls “holistic freight protection.”

This means providing more than coverage but utilizing modern technology to help with risk mitigation, risk assessments, claims assistance and collaboration among all parties involved in trade.


“The freight and logistics sectors in Europe play a vital role in facilitating trade and maintaining the smooth flow of goods. But they face a difficult supply chain environment exacerbated by the war in Ukraine, Covid19, Brexit, sustainability concerns and the need to adapt to technological transformation and integration, with transportation costs going up across the globe,” Brough said in the release. “Streamlining processes and investing in digital solutions is critical to deal with these issues.”

Initially, the company will provide three of its insurance products, Thames, an automated underwriting service; Huron, a product for ocean cargo coverage; and Danube, providing on-demand coverage for goods while in transit or storage.

Brief Bytes

In a study released in April, supply chain technology firm Kinaxis Inc. indicated slow progress in enhancing supply chain resilience. According to the study, only 17% of global supply chain leaders can respond to disruptions within 24 hours, with 67% unsatisfied with their response times. The survey of 1,800 decision-makers exposes widespread struggles in adapting to disruptions, with an average crisis response time of five days. While oil and gas leads in quick responses (28%), life sciences (15%) and aerospace (14%) lag. Despite dissatisfaction, 97% believe better orchestration tools could significantly boost performance.

Zero-emissions-focused delivery provider DutchX and DeliverZero, a reusable container solution, have partnered to showcase sustainable logistics in the food industry. On Monday, DutchX started to utilize its electric cargo fleet in New York for food deliveries using DeliverZero’s reusable containers, managing reverse logistics for container pickup as well. Marcus Hoed, co-founder of DutchX, emphasized the alliance’s commitment to accessible sustainability. DeliverZero, founded by Lauren Sweeney, aims to combat climate change and food delivery waste with reusable containers.

Inventory and order management software Cin7 announced Thursday it acquired Inventoro, an AI-driven sales forecasting company. This move enables sellers to optimize inventory management within their sales strategies. By integrating Inventoro’s accurate forecasting with Cin7’s platform, users gain real-time insights and streamlined operations, improving product availability and saving time. Ajoy Krishnamoorthy, Cin7’s CEO, emphasized the potential of the partnership: empowering small and medium-size businesses to thrive in an increasingly competitive market.


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