This fireside chat recap is from Day 2 of FreightWaves LIVE @HOME.
FIRESIDE CHAT TOPIC: Freight technology and resiliency in 2021
DETAILS: The big questions right now are whether the economy will open, will we see a wave of freight (will prices rise or fall?), and what we are going to do about it. This conversation explores trends in real-time digital brokerage technology adoption and what’s next for the freight industry.
SPEAKER: Kate Kaufman, director of operations at Uber Freight
BIO: Kate Kaufman is the director of operations for Uber Freight, where she leads a team in championing the voice of the customer in everything the company does. She has a diverse background in transportation, analytics, finance and technology, holding positions with various fortune 500 companies, such as Amazon, Sprint, RR Donnelley and C.H. Robinson.
KEY QUOTES FROM KAUFMAN:
“If you haven’t embraced an API right now, you need to start embracing an API. … The key to achieving systemwide optimization is through direct integration. The first step to optimizing your capacity is to start with your network. … Step two is optimizing across multiple networks.”
“[Optimization] is all about sharing. … The transportation community is such a tight-knit community. A lot of us have been in this line of work for quite a long time. We do know that we depend on each other. We have worked with these carriers for many, many years, and we know the challenges that our carriers face. … It’s like sharing the world that we live in.”
“If you haven’t adopted an integrated platform strategy, I encourage you, if you cannot go with an API, this is one of the most compelling reasons to take advantage of a company and a partner like Uber Freight because the conjoined network capabilities and the optimization that [we] can offer you and your networks is exponential. … It can get you that resiliency, it can give you that cost savings, and it can truly give you that carrier base that you will need to get you through those challenging times.”
Click here for more articles by Grace Sharkey.
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Viewpoint: The freight execution technology revolution is here