PENAVICO SHANGHAI CHANGES CUSTOMER APPROACH

PENAVICO SHANGHAI CHANGES CUSTOMER APPROACH

   Penavico Shanghai, an agency company of the China Ocean Shipping Co group, said that it has changed its approach to customer service.
    Some staff are now "totally responsible for their contact with customer and adjusting and dealing with the requirements of shippers," the Chinese agent said.
    The new organization replaces the "old traditional division and set up (for the) customer service department," it said.
    Citing increased competition in liner shipping, Penavico Shanghai said that it needs to adjust to market competition and to gain advantage in the market, in a context of opening market economy.