Using drivers to sell a trucking company
Driving a truck with a logo emblazoned on the side is essentially mobile advertising for carriers. A driver is getting eyes on that logo from pickup to drop-off.
Putting eyes on your company can be the first step in getting new employees in the door, but for trucking companies, a major pipeline to employment can be found in driver referral programs.
In this episode of Taking The Hire Road, host and DriverReach CEO Jeremy Reymer breaks down referral programs with RocketCDL co-founders James Robinson and Nate Tellis. Robinson and Tellis developed RocketCDL as a platform to mirror marketing strategies to drive participation in referral programs.
Referral programs are essential in bringing in quality employees, says Tellis, especially in times such as now when driver shortages are rampant.
Reymer says it is important to leverage all your assets when it comes to bringing in new talent, and companies’ existing employees are the best ambassadors for brand representation.
RocketCDL aims to automate some of the referral process by providing a uniform platform for hiring managers to search through referred candidates. Robinson says, “Think of your driver referral program as an extension of your marketing department,” and aim for high levels of participation in that referral program.