Grocery demand has shifted slightly since the beginnings of the COVID-19 pandemic; consumers went from in-person purchasing to grocery delivery and now have landed in a hybrid model.
Differing desires stop at the grocery store door because it is clear that consumers still want the freshest goods no matter how those goods make it into the fridge.
In this episode of The Stockout, Mike Baudendistel discusses what recent results from major grocery chains say about demand for CPG, and how CPG companies are reacting to those results.
Baudendistel also explores the most dramatic changes he is seeing in freight data and what that means for supply chains.