COSCO looks at digitization, end-to-end solutions

Annual report lays out strategy for domestic and overseas multimodal transport and inland services.

   In language reminiscent of remarks made earlier this year by the management of Maersk, COSCO Shipping Holdings Co. says it is planning to emphasize digitization and door-to-door products.
   In its 2017 annual report, posted today on the website of the Hong Kong Stock Exchange, COSCO says it plans “to accelerate its strategy implementation and upgrade the company’s product gradually from current ‘route products’ to route products + digital services + end-to-end solutions in order to create values for customers.”
   COSCO says it will “put great efforts to develop domestic and overseas multimodal transport and inland end-to-end services, provide customers with diversified service choices, establish complete all-process transportation solution and improve the company’s overall revenue.”
    It also says it will “accelerate the construction of digital shipping by being customer-oriented and digital-driving and continue to improve digital customer service capacity, fully explore the value of system data and achieve digital connection with customers.”
   Another goal, the company says, is to “expand the scale of China-European land-ocean transportation business and improve brand effect.”
    COSCO says it “will promote the comprehensive improvement of lean management and continuously explore the potential of cost reduction and efficiency.”