Driving a Better Carrier Experience: How Brokers Can Grow, Increase “Stickiness” and Build Loyalty

The U.S. truckload market is highly fragmented, with 90 percent of capacity provided by small fleets and owner operators. How do brokers attract, build loyalty, simplify doing business and ensure reliable access to these resources, which are critical “shock absorbers” for the shipper’s supply chain?

The solution: Provide a positive, engaging experience for the driver, with every booking, every load, every broker contact and every shipper interaction; and save the carrier time and reduce administrative friction with more automated, enabling technology—making them more productive, more profitable and more likely to stay in the business.

The key to that “stickiness” is the ability to offer a user-friendly, multi-party, multi-functional mobile app that connects the driver with all of their brokers, serves up the best choice of loads every time, eliminates annoying “check calls” by automating visibility and—perhaps most important—reduces the headache of “app overload.” And for the broker, you must be able to integrate that mobile app with an intuitive driver engagement platform that streamlines booking through smart automation and reduces the cost of covering a load to near zero.

“One-trick pony” apps need not apply.

Join this webinar, featuring Prasad Gollapalli, Founder and CEO of Trucker Tools and Tom Curee, Senior Vice President of Strategy and Innovation at Kingsgate Logistics, for insights into the secrets behind a successful, all-in-one, multi-party “lifestyle” app for drivers, the “here and now” promise of automated freight matching and booking, and keys to technology and operating strategies to succeed in today’s fast-changing brokerage market.