Navigating the Technology Landscape: Lessons Learned on the Journey to the New Digital World

The brokerage community finds itself smack in the middle of a disruptive technology game unlike anything experienced in the past. It is a phenomenon that’s quickly dividing the market into haves and have-nots.

Millions of dollars are pouring into the industry, funding venture-backed start-ups, as well as the expansion of established players. New digital freight platforms intent on disintermediating the traditional broker and connecting shippers directly with capacity are proliferating. What were once clearly defined roles—and the technology needs of those roles—are increasingly blurred.

Never has it been more important for today’s brokers to have a well-crafted, realistic strategy to navigate this constantly evolving technology landscape. Standing put is not an option, at least for brokerages who want to survive and prosper.

Improving and upgrading technology is the key to competing, reducing costs, improving margins, and maintaining a loyal and consistent base of carrier capacity. It’s also and ongoing, continuous effort, not a one-and-done proposition.

Tune into a fireside chat with USA Truck’s George Henry and Prasad Gollapalli, founder and CEO of Trucker Tools. Listeners will learn from USA Truck’s experience as it launched into its technology journey with Trucker Tools, lessons being learned, and best practices to follow in designing and executing a best-in-class technology strategy while keeping the business running and avoiding being left on the shoulder of the technology transformation highway.

Register today to secure your spot!