It’s a shipper’s market. It’s a carrier’s market. We often hear people refer to transportation in those terms, mainly because the market is cyclical, with various factors impacting demand, capacity, rates and service levels. The reality, however, is that there is only one transportation market. Therefore, the ultimate goal should be to find a way to keep shipper and carrier needs, objectives and networks in balance regardless of market conditions. The traditional approach to transportation procurement, however, often creates winners and losers, depending on the peaks and valleys of the market cycle.
Why is now the right time to innovate transportation procurement? What are the main challenges to changing the status quo and how do you overcome them? How are logistics networks and technology platforms enabling new approaches to transportation procurement? What will separate the leaders from the laggards moving forward?
FreightWaves and Kuebix are partnering to host an hour-long webinar on Tuesday, September 21 at 11am ET, where industry analyst Adrian Gonzalez will address those questions and more. This timely and informative webinar will feature a brief presentation, a moderated fireside chat, and Q&A session with the audience.
Register today to secure your spot!