Webinar – Reducing One-Load Wonders: How Digital Freight Matching Helps Brokers Become “Stickier” With Carriers

Small-fleet carriers and independent operators are the backbone of the full-truckload market, providing some 90 percent of industry capacity. For brokers, building a reliable network of these providers—and keeping them in the network—is the key to providing consistent capacity and service to customers.

The rise of powerful mobile apps, and digital freight matching (DFM) tools in particular, is making it far easier for brokers to not only find quality carriers, but dramatically improve how they engage with them and become a broker of choice. For carriers, the benefits are equally impressive. With DFM, carriers can set profiles and preferences and see available loads for the next run, in real time, before the current one is delivered.

Time is money for truckload operators. Brokers who collaborate with their carriers using DFM and automated booking reduce the stress and unpredictability truckers often face finding their next load.  Carriers limit unproductive downtime and can better plan and optimize their assets using predictive DFM tools to set up multiple reloads across preferred lanes and destinations.

It’s about eliminating “one load wonders,” streamlining workflows and enhancing the carrier’s user experience. That’s how you keep carriers in your network and entice new carriers to join.

In this online webinar, Loadsmith will outline key lessons learned and best practices as it has deployed new DFM tools to put the right load with the right carrier at the right time and, in the process, build a network of loyal, dependable carrier-partners. Topics addressed will include:

• • The importance of effective, reliable communication and leveraging intuitive technology to make the trucker’s job easier and the broker a preferred partner to work with
• • How DFM has rewritten the playbook on carrier capacity management and engagement, as well as the benefits for carriers and brokers.
• • Why Loadsmith partnered with Trucker Tools, the importance of critical user mass, understanding how DFM benefits truckers first and how this helps Loadsmith strengthen its reputation as a desirable broker of choice

Speakers:

Brett Suma, CEO, Loadsmith

Prasad Gollapalli, Founder & CCO, Trucker Tools