Webinar – The Technology Mall: Why This Consolidated, Best-of-Breed App Approach Is Helping Brokers Win Over Truckers in a Capacity-Constrained Market

Small-fleet truckload carriers and independent operators are the backbone of the full-truckload market, providing some 90 percent of industry capacity. These operators are the lifeline for shippers that are moving the goods that drive our economy.

In today’s market, demand outstrips supply—and technology is evolving rapidly. Freight brokerages play a huge role in a trucking operator’s success. They help simplify the process of finding and securing loads and provide effective, intuitive tech tools that ease the information burden on truckers while meeting the needs of shippers. Technology provides truckers with the right tools to help reduce downtime and increase their income.

It’s all about enhancing the trucker’s user experience—with every load. That’s the key to keeping carriers in network and enticing new carriers to join.

In this webinar, Ryder Freight Brokerage will outline key lessons learned and best practices as it has navigated today’s capacity-challenged market and built out a solid network of carrier partners. They will also share why adhering to a consistent, long-term strategy of improving carrier engagement is helping it address today’s challenges and prepare for the future. Topics addressed in the webinar will include:

• • Why focusing on “life of the load” engagement and providing one point of contact for both trucker and shipper are critical
• • The importance of effective, reliable communication and leveraging intuitive technology to make the trucker’s job easier
• • The role of technology and big data in daily operations and the benefits to truckers and shippers

Speakers:

• • Dave Belter, Vice President General Manager Transportation Management, Ryder
• • Prasad Gollapalli, Founder and CEO, Trucker Tools

Register today to join us for the live discussion.