American Airlines Cargo is expanding its presence in Africa by hiring its first general sales agent on the continent.
American Airlines Cargo said it’s expanding its presence in Africa by hiring its first general sales agent on the continent.
The Dallas-Fort Worth, Texas-based carrier has appointed HAE Group to provide cargo service sales across Djibouti, Ethiopia, Ghana, Gabon, Nigeria, Tanzania, Tunisia, Uganda and South Africa.
American noted the outbound market from Africa splits roughly 50/50 between perishable and general cargo, and the airline will be looking at both inbound and outbound traffic.
“We believe there is considerable potential for shipments to and from Africa,” said Richard Hartmann, American Airlines Cargo’s regional sales manager.
“While we may be an offline carrier to the continent, we have identified a number of markets which have regular business to and from destinations across our global network and they can be best served by us having our own sales representation on the ground,” he added.
Hartmann, an African air cargo specialist, said the majority of the airline’s cargo via HAE will initially route over London-Heathrow airport.