David Roush is president of KSM Transport Advisors, LLC (KSMTA), where his focus includes clients' freight networks, financial management, operational metrics, and optimization strategies. He also has experience in providing merger and acquisition (M&A) services to his clients. David's industry experience spans more than 20 years of real-world analysis and implementation. He developed the tools and business practices utilized in KSMTA's freight network optimization practice while working as a trucking executive and owner. In addition to top-line revenue management and optimization, David has a thorough understanding of the trucking P&L and balance sheet and the functions supporting the various line items. Prior to joining KSMTA, David served as president and owner of a truckload carrier consulting practice that specialized in helping clients manage and optimize their revenue streams. He is the third generation in his family to have owned and managed a significant trucking company.