Baozun Inc. launches warehousing, logistics solutions subsidiary

Chinese e-commerce solutions provider Baozun Inc. created Baotong E-logistics, a wholly-owned warehousing and logistics subsidiary.

   Chinese e-commerce solutions provider Baozun Inc. launched Baotong E-logistics (Baotong), a wholly-owned warehousing and logistics subsidiary.
   Baozun said the new subsidiary will further strengthen and expand its diversified range of warehousing and fulfillment services and improve its ability to serve a larger number of brand partners.
   Baotong will begin providing warehousing and fulfilment services to brand partners with the management and operation of Baozun’s seven distribution centers that have an aggregate gross floor area of around 180,000 square meters.
   Final adjustments are being made to the subsidiary’s first premium warehouse, the Baotong Cube, which is expected to commence operations next month.
   “Creating Baotong as a separate entity is a significant milestone for us in further strengthening our logistical capabilities and another step in providing enhanced warehousing and fulfillment solutions to the e-commerce market as whole,” Baozun CEO Mr. Vincent Qiu said. “As the rapid growth of brand e-commerce continues in China, more and more brands and merchants are seeking experienced and professional B2C warehouse and fulfillment services. By establishing a logistics subsidiary, we will also be able to develop relationships with more brands, starting with logistical services. We are committed to investing in our future as we explore solutions and innovate new services in China’s e-commerce industry.”
   Founded in early 2007, Baozun’s integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment.