Great Dane announced it has joined the Blockchain in Transport Alliance (BiTA). BiTA is a coalition of industry leaders dedicated to the development of blockchain standards, education and solutions for the freight industry.
“As a transportation solutions leader, it is Great Dane’s mission to stay on the cutting edge of new technology and innovation,” said Dean Engelage, Great Dane’s president. “To accomplish this, we collaborate with industry stakeholders in both the transportation industry and other industries with which we share a vested interest in improving the future of goods mobility, which is why we are excited to join BiTA. As a member of this forward-thinking organization, we have the ability to stay up-to-date on the evolving open data standards, while also working to ensure that the framework for how this transformational technology will be utilized by the global transportation industry is inclusive of the trailer and truck body space.”
Great Dane will collaborate with the other members of BiTA, including shippers, third party logistics providers, OEMs, vendors and more, to help educate and guide the transportation industry towards the successful implementation and adoption of blockchain technology. As the first trailer OEM to join BiTA as well as the only trailer OEM in the industry to have developed a data-driven integrated telematics solution for trailers, Great Dane will be able to provide unique insight into the data security and asset management needs of fleets.
“Blockchain technology can help to maintain secure, trackable data, while providing greater visibility into the supply chain to quickly identify issues,” Engelage said. “With the largest service network for trailers in the industry, our scale uniquely positions us to help fleets begin to leverage the benefits of blockchains by driving efficiencies across an array of cost buckets, including better transparency and history on an individual trailer basis into maintenance, repairs, parts and warranty terms. We are thrilled to partner with BiTA to learn more about this incredible technology and to play a role in bringing blockchain solutions to the transportation industry.”
About Great Dane
Great Dane is the leading manufacturer of high-performance commercial transportation equipment, including dry and refrigerated trailers and truck bodies, as well as steel, aluminum and combo platform trailers. Great Dane has a storied history in the commercial trucking industry and is a driving force in trailer technology, innovation, quality and customer service. Headquartered in Chicago, Illinois, and with additional corporate offices in Savannah, Georgia, Great Dane has manufacturing plants strategically located throughout the United States. The company’s network of corporate-owned branches, full-line independent dealers and parts-only independent dealers offers a broad range of distribution points for new and used trailers as well as aftermarket services across North and South America. Visit Great Dane online at www.greatdane.com.
About BiTA
Founded in August of 2017, BiTA promotes the development and adoption of blockchain applications in the trucking, transportation and logistics industries, including establishing industry-wide standards. Members include truckload, LTL, and parcel carriers, as well as shippers, tech startups and incumbents, insurance companies, law firms, and other industry participants who have an interest in integrating blockchain technology into their organizations. Visit BiTA at www.bita.studio.
