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Blue Yonder submits proposal for IPO

Panasonic deal likely not to move forward

Blue Yonder submits IPO proposal (Photo: Flickr/Sam Valadi CC by 2.0)

Blue Yonder, a leader in supply chain software, announced Friday it has confidentially submitted a proposed initial public offering (IPO) to the Securities and Exchange Commission. The IPO price and number of shares have not yet been determined.

In March, the company was rumored to be under consideration for acquisition by Panasonic Corp. (OTC:PCRFF), an electronics firm, for $6.45 billion, according to a report by Nikkei Asia. The Japanese company already has a 20% stake in Blue Yonder, which was acquired in 2020 for approximately $790 million.

Due to the recent Blue Yonder IPO filing, it seems unlikely that this deal will continue.

Panasonic has recently been pivoting into electronic hardware that combines software and other devices to improve operational efficiency, something competitor Sony has done with platforms like Hitachi for gaming.


If acquired, Panasonic could combine the artificial intelligence software of Blue Yonder with its logistics facility hardware, including security cameras and bar code readers to predict and audit supply chains for inefficiencies.

In November, Panasonic incorporated a number of Blue Yonder Luminate Planning solutions with its Mobile Solutions Business Division to increase accuracy of its global supply chain.

FreightWaves will update this story as needed.


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Grace Sharkey

Grace Sharkey is a professional in the logistics and transportation industry with experience in journalism, digital content creation and decision-making roles in the third-party logistics space. Prior to joining FreightWaves, Grace led a startup brokerage to more than $80 million in revenue, holding roles of increasing responsibility, including director of sales, vice president of business development and chief strategy officer. She is currently a staff writer, podcast producer and SiriusXM radio host for FreightWaves, a leading provider of news, data and analytics for the logistics industry. She holds a bachelor’s degree in international relations from Michigan State University. You can contact her at [email protected].