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CIRCLE EUROPE IMPROVES SUPPLY CHAIN FOR MAGAZINES

CIRCLE EUROPE IMPROVES SUPPLY CHAIN FOR MAGAZINES

   Circle International said that its U.K.-based magazine
and book logistics subsidiary F. J. Tytherleigh has shortened transit times for the
delivery of European magazines to distributors in the U.S.
    The logistics provider now consolidates all European magazine
consignments according to destination in the U.S. for Worldwide Distribution Services, the
U.S. magazine wholesaler.
    The freight, trucked from various origins in continental Europe and the
U.K., is now flown direct to Newark, Atlanta and Los Angeles, where Circle has warehouses.
    Previously, all shipments were routed via a Worldwide Distribution
Services hub in North Bergen, N.J.
    Circle said that delivery times to distributors have been cut to about
four days, from up to two weeks previously.
    Tytherleigh was acquired by Circle in 1998.