The Messenger Courier Association of America (MCAA) has changed its name to the Customized Logistics & Delivery Association (CLDA).
The rebranding effort was announced today by CLDA president, Rob Johnstone, at the association’s annual meeting in New Orleans.
“The name change comes as part of an overall rebranding effort to better reflect what our members do,” Johnstone said in a statement.
“Several years ago, the MCAA board began wrestling with the issue of our name,” he explained. “Some felt the ‘messenger’ and ‘courier’ terms no long fit. The words restricted customers’ views of what the association’s members could deliver. While the name served us well for the first 25 years of the organization, it does not tell the story of what our members do today.”
The association said it did extensive research to “get a true picture of what their customers wanted from their members today and tomorrow.”
Courier group changes name
