Deutsche Bahn rebrands all units
Germany’s Deutsche Bahn AG is rebranding all of its separate divisions so that its transport and logistics unit will now be known as DB Schenker.
Deutsche Bahn’s intermodal services will be marketed under the DB brand accompanied by the word “Intermodal”. Passenger services will be known as DB Bahn while the infrastructure and services divisions becomes DB Netze.
“The new brands help us create a powerful and consistent image that our customers, partners and employees understand. Through the new brands, the 230,000 employees in over 150 countries will identify more strongly with DB Group,” said Hartmut Mehdorn, Deutsche Bahn’s chief executive officer.