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Driverless vehicles, drones and more demos in store at F3

More than 55 companies to unveil latest solutions at this year’s festival

It’s almost that time of year again. After a brief hiatus, the hottest FreightTech event of the season will return to FreightWaves’ stomping ground in Chattanooga, Tennessee, when the 2022 Future of Freight Festival, aka F3, kicks off next week.

This year’s F3 will run Nov. 1-3, and it’s going to be bigger and better than ever. The event will be based at the Chattanooga Convention Center, with interactive sponsor kiosks and a full three-day slate of thought-provoking speakers on tap.

However, we’d be remiss if we didn’t make the most out of downtown Chattanooga, the heart of Freight Alley. Guests will have plenty of opportunities to explore the city with exclusive parties, concerts, ax throwing, whiskey tasting and other VIP experiences along the banks of the Tennessee River.

We’re pumped, and you should be too! But that’s not the reason thousands of people will make the trip to Chattanooga.


Freight is what brings us together. And during F3, FreightWaves will host more than 50 live demos highlighting the latest solutions in trucking, air, ocean, rail, drones, driverless vehicles and everything in between.

Each company will have seven minutes to show off the latest and greatest supply chain solutions pushing our industry forward. You’ll see and hear from the biggest names in freight, including J.B. Hunt, Ryder, Turvo and a whole lot more. Here’s the full demo schedule:

Company
Day 1 (Monday, Nov. 1)Denim
Surge Transportation
Aeye
Parade
Redwood
Emerge
Salesforce
Ryder
Trucker Tools
FreightX
Cargo Chief
OneRail Group
Loadsmart
Skybitz
Loadsure
Wise Systems
Echo Global Logistics
Symtrain
Day 2 (Tuesday, Nov. 2)J.B. Hunt
Trimble Maps
Fleet Enable
Valoroo
Trucker Path
ComFreight
TCS
WNS
TAI
Optimal Dynamics
Metafora
Turvo
TriumphPay
Alvys
Transforce
Descartes Systems
Mode Global
DDC FPO
motive
Tive
TruckX
Day 3 (Wednesday, Nov. 3)US Xpress
PalletTrader
Emtec Digital
Goodship
TruckBook
Warehowz
FleetOps
Highway
Freight Friend
Hubtek
All demos will take place on General Session Stage.

New this year: Startup Alley

But there are even more companies to check out. This year, FreightWaves is excited to introduce Startup Alley, a new stage sponsored by 53 Venture that will feature some of the most disruptive young companies in freight.

Without giving too much away, here’s a sneak preview of the startups demonstrating at the Startup Alley stage on Day 2 of this year’s event:


FreightRoll: Based in Ann Arbor, Michigan, FreightRoll’s goal is simple — to keep freight rolling through your yard. The startup automates check-in and check-out at the gate to make chain-of-custody transfer a fully contactless experience for drivers.

Carrier Assure: Sloppy carriers beware — Carrier Assure is your watchdog. The Wilmington, Delaware-based company draws from hundreds of thousands of data points to give every carrier a one-number performance score and weed out the weak performers, so shippers can choose better options.

Maven Machines: A FreightWaves FreightTech 100 winner in 2021, Pittsburgh-based Maven Machines is automating every part of fleet management, from planning to dispatch to route optimization. Machine learning, AI, mobile cloud, Internet of Things — the startup uses them all to optimize productivity and performance.

TruckerCloud: This startup is all about data visibility. Based in Atlanta, TruckerCloud connects carriers with ELD providers through an application programming interface integration, giving fleet operators all the data they need on one screen.

HopTek: Another Atlanta-based company, HopTek is an offshoot of global logistics consultancy Kearney. The startup’s trio of products — Fleet Scanner, Freight Finder and Dispatch Engine — combine to unlock greater control and visibility of your fleet.

Worlds: Working with providers like Microsoft and Amazon Web Services, Dallas-based Worlds builds “4D Infrastructure” that models real-world supply chains in the metaverse. The startup’s AI uses real-time data to create a digital twin of physical operations, unlocking new ways to automate logistics processes.

All of these startups and more will be hosting demos on Nov. 2, so be sure to take a walk down Startup Alley. Interested in learning more about the presenters, speakers and events at Future of Freight 2022? Check out our event page for more information and register here — it’s still not too late to get in on the biggest FreightTech celebration of the year!


Jack Daleo

Jack Daleo is a staff writer for Flying Magazine covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel — and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.