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FreightTech Friday: p44 offers eBOLs for all LTL shipments

National Motor Freight Traffic Association’s eBOL standards deadline is nearing

Project44 offers free eBOL APIs. (Photo: Jim Allen/FreightWaves)

Visibility provider project44 announced it has implemented automatic electronic bills of lading for all of its less-than-truckload pickup requests as the LTL industry looks to expedite industry adoption of the National Motor Freight Traffic Association’s (NMFTA’s) eBOL standards.

“We are proud to contribute and continue to lead LTL API innovation, which includes eBOL,” Jett McCandless, founder and chief executive officer, told FreightWaves in an email. “We are thankful for the many carriers, LSPs and shippers that are committed to and continue to support this innovation.”

NMFTA’s Digital LTL Council has been pushing for standardized eBOLs to improve supply chain fluidity in the LTL industry. It has been developing API standards for the initiative since 2019.

The new standard aims to streamline communication, reduce errors and accelerate confirmation times. With a pledge deadline of July 20, 2024, the council anticipates industrywide adoption, driving significant operational benefits.


Project44 has hit that pledge deadline early, by 18 days, and has built its eBOL deliveries to allow LTL customers to use the technology without creating an additional API endpoint.

“Project44 has launched numerous successful betas to prove this level of standardization is possible and has value for both shippers and LTL carriers. … For a limited time, we are not charging for eBOLs to help continue accelerating industry adoption,” said Andy Grygiel, chief marketing officer.

The company has found cost savings for those who have adopted the NMFTA standard.

“Our analysis shows that LTL carriers can save $3-8 per shipment,” Grygiel said. “LTL carriers are also using eBOL adoption to drive strategic partnerships and pricing in general. We’ve heard directly from our strategic carrier partners that they will offer better rates for shippers who align with this approach. Additional savings come from efficiencies in [pickup and delivery], linehaul planning, reduced manual billing, improved invoicing accuracy and better customer service.”


Adopting these practices also aligns with project44’s sustainability goals, eliminating a large amount of wasted time and paper used in traditional BOL practices, which could lead to $470 million in savings for the LTL industry. 

Project44 has offered ocean emissions visibility for the past two years and added truckload emissions visibility earlier this year, now available in both North American and European truck markets.

“We are continuing to innovate in sustainability and will soon be offering LTL emissions visibility, a commitment to offering emissions monitoring for all modes. We have customers ready to use this product, including a global automotive leader,” said Grygiel.


Brief Bytes

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Goodyear (NASDAQ:GT) recently introduced its Tires-As-A-Service solution, integrating premium tires, predictive insights and service networks into a subscription-based model. Targeted at commercial and last-mile delivery fleets in the U.S. and Europe, this service aims to improve total cost of ownership by outsourcing tire management and benefits including increased uptime, reduced vehicle breakdowns and lower fuel consumption. According to the company, recent pilots showed significant reductions in emergency breakdowns and inventory costs for fleets.

ODeX, a documentation and fintech platform for ocean freight shipping, announced it has expanded its services to Malaysia. The company currently services freight forwarders, carriers and customs in countries including the U.S., India, the United Arab Emirates, Ghana, Qatar, Bahrain, Kuwait, Nigeria, Senegal, Singapore and South Africa. Learn more about ODeX’s work from past FreightWaves coverage here.



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Grace Sharkey

Grace Sharkey is a professional in the logistics and transportation industry with experience in journalism, digital content creation and decision-making roles in the third-party logistics space. Prior to joining FreightWaves, Grace led a startup brokerage to more than $80 million in revenue, holding roles of increasing responsibility, including director of sales, vice president of business development and chief strategy officer. She is currently a staff writer, podcast producer and SiriusXM radio host for FreightWaves, a leading provider of news, data and analytics for the logistics industry. She holds a bachelor’s degree in international relations from Michigan State University. You can contact her at [email protected].