Get down to basics to attract drivers

Artur Express’ VP of driver relations says regular communication is key

· Wednesday, July 19, 2023

This fireside chat recap is from FreightWaves’ Enterprise Fleet Summit on Wednesday.

FIRESIDE CHAT TOPIC: Attracting and retaining top talent: Understanding what drivers seek in a company

DETAILS: In a competitive market for drivers, using basic communication capabilities to make solo operators feel that they are being supported is critical, says Sadie Church, vice president of driver relations at Artur Express.

KEY QUOTES FROM SADIE CHURCH:

“The top three factors are pay, home time, how many miles are they going to get, which factors into pay, and equipment.”

“A lot of carriers are beginning to adopt inward-facing cameras. A lot of drivers … feel like it’s an invasion of their personal space.”

“Communication, communication, communication is the most important.”

“We really work to humanize one another, to get to know one another on a people-to-people basis.”

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.