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LEGO to use JDA building blocks

The toymaker will use JDA solutions to help digitally transform its supply chain, helping the manufacturer and retailer better respond to demand situations.

   The LEGO Group will use solutions from JDA Software to drive a broad digital transformation of its supply chain, the technology provider said Wednesday.
   “Supply chain excellence is critical in an industry driven by seasonality and the most unique – and important – customers,” said Ulrik Gernow, chief business transformation officer, the LEGO Group. “It’s our aim to achieve an agile and synchronized supply chain all the way from customers to upstream distribution and manufacturing operations, and we believe that our collaboration with JDA will help us achieve this.”
  Razat Gaurav, executive vice president and general manager, chief revenue officer, JDA said LEGO’s use of JDA will allow the company to “better respond to their demand situation and deliver high quality service to their retail partners and ultimately, LEGO consumers worldwide.”
   The companies didn’t specify what specific solutions LEGO will be using from JDA, which provides software for transportation, warehouse, demand, point of sale, workforce, and inventory management, among other solutions.