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Love’s offers AscendTMS free to its factoring customers

Program gives all carriers access to a full-featured TMS for one year

Love’s is paying for its factoring customers to use the AscendTMS for one year in a new benefit. (Photo: Jim Allen/FreightWaves)

Love’s Family of Companies has signed a co-marketing agreement with InMotion Global to make available to all its factoring customers the AscendTMS transportation management system software at no cost.

The agreement will give all Love’s Financial customers access to a full premium subscription of the AscendTMS for free. This includes carriers, freight brokers and third-party logistics providers, the companies said in a joint release.

“AscendTMS is already the most widely used TMS software in North America,” said Tim Higham, president of AscendTMS. “AscendTMS software will run the entire trucking or logistics operations of any carrier or freight broker, and the joint customer can directly access Love’s Financial funding services from within the TMS software itself.”

AscendTMS offers a full suite of technologies to run a business. According to the company, users of the TMS can track daily freight movements, search real-time loads from major load boards, manage driver pre-planning, dispatch, driver tracking, electronic logging device integration, driver texting, document management, accounting, dynamic reporting, factoring, asset management, driver pay, asset maintenance and alerts, IFTA reporting, and driver qualification. There is also a shipper directory with shipper credit scores.


“Our goal has always been to provide a high-level of technical software advantage to customers that makes running their business easier – and at 95% less cost with no required technical expertise. This joint Love’s and AscendTMS offering provides a solution for companies that wish to lower costs, increase profits and to find better freight, and to do it all electronically,” said Higham.

Love’s Financial recently expanded with the acquisitions of Vero Business Capital and Foley Business Capital. Love’s Financial customers have access to the factoring business as well as fuel discounts, tires, maintenance services and no-fee credit lines with a Love’s Express Card.

To receive the free AscendTMS, users need to visit www.TheFreeTMS.com and create an AscendTMS account. Within 30 days, the user must send an email to support@inmotionglobal.com with proof they are a Love’s Financial Customer to get access for one year.

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Brian Straight

Brian Straight leads FreightWaves' Modern Shipper brand as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and fleetowner.com. Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler. You can reach him at bstraight@freightwaves.com.