Basic visibility offerings have evolved from perks to table stakes over the past several years. More advanced and in-depth solutions, however, are not so commonplace. Visibility mainstay project44 recently rolled out a number of enhancements to its Movement platform, creating extended visibility options for its customers.
These next-level offerings are powered by machine learning and they have the power to change the way logistics companies operate altogether.
“While many providers offer basic modal visibility, shippers adopting these solutions find themselves still grappling with costly blind spots as shipments transition between modes and carriers. Poor data quality from carriers only exacerbates the issue, resulting in hundreds of billions of dollars in avoidable supply chain costs,” Jett McCandless, founder and CEO of project44, said in a recent news release. “project44’s cutting-edge, machine learning-powered solutions provide the sophisticated insights organizations need to transform their supply chain from a cost center into a competitive advantage.”
By providing door-to-door visibility capabilities — and paving the way for stronger connections between industry players — project44 can help shippers and logistics service providers move from reactive to proactive.
Extended Ocean Visibility
Shippers and service providers moving goods internationally have had limited visibility options for multimodal moves when landside moves aren’t booked by the ocean carrier.
project44’s new Extended Ocean Visibility solution can merge data streams from customers’ carriers and freight forwarders to deliver a single source of truth for inventory in transit, eliminating costly blind spots and delivering visibility from door to door. Since Movement connects shipments to orders with SKU-level granularity and custom references, p44 customers can track their goods in transit by the references that matter most.
Extended Air Visibility
When moving goods via airfreight, there isn’t much room for error, and these shipments tend to be high value and urgent. Shippers need visibility that enables them to proactively manage exceptions and rightsize inventory so they can reduce costs and provide a differentiated customer experience. Visibility has long been a challenge for these shipments, however, especially for pre- and on-carriage portions since they change hands so quickly and are operated by freight forwarders.
Extended Air Visibility from project44 enables real-time tracking from door to door by unifying data from multiple sources — including freight forwarders — into a single platform, increasing confidence in air shipment arrival. This level of visibility delivers significant value to global shippers like Alcon, a multinational vision care products provider.
“Extended Air Visibility from project44 gives us the real-time tracking capabilities we need to provide a great customer experience every time,” said Alcon’s Curt Metzler.
Extended Truckload Visibility
As shippers and service providers increasingly seek to optimize supply chain costs, intermodal transportation has become a preferred choice due to its cost-effectiveness and eco-friendliness. However, the lack of direct collaboration with rail and short sea operators often leaves shippers in the dark about their shipments’ status.
With Extended Truckload Visibility from project44, customers simply create a single shipment in project44’s Movement platform to gain access to crucial information such as real-time shipment status, estimated time of arrival at the destination and milestone events indicating mode transfers. This means companies can benefit from cost-efficient and eco-friendly shipping while staying connected every step of the way with domestic intermodal visibility.
project44’s innovative machine learning technology offers shippers and logistics service providers a visibility experience that exceeds what most industry leaders thought was even possible.
