Lyft has created a media business unit that will target advertising revenue in vehicles, some of which could be shared with drivers.
Jeremy Reymer speaks with Priscilla Peters of the Conversion Interactive Agency about how driver recruitment has evolved over the years, as well as the results of the agency’s driver survey conducted as a joint effort with the Professional Driver Agency.
Gopuff users will now be delivered advertising through Skai, an ad platform for retailers.
In this week’s episode of the Taking The Hire Road podcast, Jeremy Reymer, founder and CEO of DriverReach, and Brad Vaughn, VP of recruitment for Maverick Transportation, discuss more modern and unconventional ways to successfully attract drivers.
