AMZN

Brands big and small want more control over the customer experience, including data and service, and technology firms and logistics providers can now offer brands an Amazon alternative. The tension between retailers and brands is nothing new, but the battle between them has never been this acute thanks to the likes of Shopify, ShipBob, XPO and others.

Amazon so often does everything seemingly right, so it’s important to talk about its shortfalls. I’m confident Amazon will right the Whole Foods ship, but it’s clear the boat has been sailing against the wind since COVID hit.

Amazon could build a zero-margin equivalent of C.H. Robinson inside the ‘shipping costs’ line on its P&L without anyone noticing.

Amazon could build a zero-margin equivalent of C.H. Robinson inside the ‘shipping costs’ line on its P&L without anyone noticing.