The micromobility segment has arisen as an alternative transit option across major cities, and companies in the segment will need to be tactical in their approach to profitability.
Bird CEO Travis VanderZanden said that for the past year, positive unit economics has been Bird’s top priority for a sustainable long-term business. This is an ideology that departs from that of many startups and emerging companies whose focus seems to be on top line growth and revenue building.
A new study finds that e-scooters’ environmental footprint surpasses that of the transportation they are positioned to replace.
Off late, electric scooter company Lime has been in the news for the wrong reasons. Batteries burning up, bike vandalism, fragile bikes breaking down, and the latest – abrupt braking issues.
Investors are pumping millions into on-demand transit startups working in taxi-hailing and e-scooter sharing, but questions still remain if they can turn in positive bottom lines in the years to come.
As e-bike sharing startups flush cities with bikes for rent at dirt cheap prices, city administrations need to take a look in and understand the impact an unregulated e-biking scene could have on its roads.
