data visibility

Frank Kenney of Cleo gives insight into the undeniable market trend toward more data visibility and transparency as a selling point for any clients in the freight industry. Every company has unique needs and models, and those needs are best served by being as open as possible.

“Ditat allows us to see the full picture immediately, and if detailed information is required we can pull the required reports and dissect it further,” Silver Trucking’s Behaija Dzananovic said.

If the farmer had the phone number of the customer buying the grain or OFE’s app to make the match, maybe there wouldn’t be as many middlemen and maybe the farmer would have better options.”