digital broker

Is it better to be a technology company learning supply chain or a supply chain company learning to adopt technology?

Loadsmart, a logistics technology company that uses data analytics to provide instant quotes and capacity, has raised its Series A financing led by Maersk Growth.

Digital trucking apps have a hard road to gaining traction, while the freight markets are not phased by tariff talks, yet.

The second wave of survey results from CarrierLists shows a similar result as the first. Little to no freight is being sourced by the digital app. The developers may need to dig a little deeper. . 

Digital freight brokers are using “Daily-deal” tactics to get revenue growth. They sold themselves as a platform to change the inefficient trucking industry, but have found it difficult to find quality sources of high-volume freight. These platforms have resorted to aggressive pricing tactics using investor capital. What will find is that as soon as they change prices, shipper loyalty will evaporate.