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The changing freight media landscape was on full display at the F3: Future of Freight Festival last week in Chattanooga Tennessee, as influencers, salespeople, presenters and executives intermingled during and after the events.

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On Thursday, self-driving trucking company Kodiak Robotics and Pilot Co. opened their first truckport for autonomous vehicles at the Pilot Travel Center in Villa Rica, Georgia. According to the news release, the truckport will be used by Kodiak to launch and land its autonomous trucks and serve as a hub for drivers to pick and drop off loads for first- and last-mile deliveries.

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Media outlet TMZ reported that singer-songwriter Taylor Swift gave each truck driver who worked as part of her Eras Tour a bonus check of $100,000 before her Santa Clara, California, show last Saturday.

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SONAR ocean container booking data suggests that the predicted freight rebound in the second half of 2023 may be increasingly unlikely. Import and ocean container booking data is typically used as a leading indicator for future truckload volumes, as containers are offloaded in ports and transferred into intermodal or truckload orders.

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Falling spot rates, falling contract rates and falling revenues create rising stress and blood pressure in truckload operations teams.

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On Tuesday, FreightWaves interviewed Werner Chief Information Officer Daragh Mahon about the company’s recent partnership with Samsara, diving into how AI and updated legacy systems are transforming Werner’s 8,500-truck fleet. 

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Persistently higher inventory levels are causing a drag on truckload tender volumes as 2023 begins. 2019 and 2018 SONAR data indicates we may approach levels of pre-pandemic seasonality, but higher truckload capacity will continue to negatively impact rates until enough truckload supply leaves the market.

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