Florida Funders

Hybrid investment firm Florida Funders has made a second investment in OTHRSource, an Atlanta-based company that specializes in boosting brands’ sales through strategic merchandising opportunities, both in-store and online.

“What is really attractive is the technology platform that enables the retailer to do a full assortment of products.”

Ox uses augmented reality to speed the order picking process and improve accuracy. It has landed a $3.5 million seed round of funding to grow its business.