TCA, LaunchIt Public Relations targets trucking industry image with new campaign
The Truckload Carriers Association has partnered with LaunchIt Public Relations to promote the trucking industry.
The Truckload Carriers Association has partnered with LaunchIt Public Relations to promote the trucking industry.
Sponsored by LaunchIt Public Relations…William Ellis, managing director of Phillips Connected Technologies, tells us about the future of connected trucks and trailers.
Sponsored by LaunchIt Public Relations…Kristy Knichel, CEO and president of Knichel Logistics, briefs readers on the biggest transportation trends to be on the lookout for in the coming years.
Sponsored by LaunchIt Public Relations…Tom McLeod, president of McLeod Software, outlines several recent developments and how they will require us to make decisions that will shape a new future.
Sponsored by LaunchIt Public Relations…Susan Fall, president of LaunchIt Public Relations, tells us how to restore respect to the industry and make trucking a top choice career for the next generation.
Sponsored by LaunchIt Public Relations…Sandeep Kar, Chief Strategy Officer of Fleet Complete, tells us how the global commercial vehicle industry is finally changing focus from products to services.
Beyond the Technology presented by LaunchIt Public Relations …Since the ELD mandate went into effect late last year, most carriers have been required to use technology systems in order to track drivers’ hours of service. In an effort to set themselves apart and make their systems more useful, many ELD vendors offer applications that take care of other business requirements as well.
To successfully market a new or existing product, a company needs the right mix of product innovation, marketing, sales and promotional efforts. Some companies are finding that outsourcing some or all of these functions can provide many benefits over in-house teams.