Despite the first labor strike in 35 years and volatile orders for new trucks, Martin Weissburg says his current role as president of Mack Trucks is the favorite of his 15-year Volvo Group career.
Mack likes the stability of the medium-duty truck market, where it can sell small trucks to current customers without the dizzying ups and downs of the Class 8 market.
Mack Trucks thinks it will weather the trucking industry’s expected downturn in 2020 by focusing on its off-highway models.
For those in the trucking industry, Mack Trucks – with its 111-year heritage – is certainly an iconic brand. For new Mack Trucks President Martin Weissburg, that was reinforced over the past four years as he led Volvo Construction Equipment in Europe.
Mack Trucks’ new endeavor into the world of content marketing has led to an 8-episode docuseries called RoadLife. The series, which runs from June through October 2018, highlights these “modern icons of tough,” most recently shining the spotlight on two women working to change the face of the industry in an episode appropriately titled “Breaking the Mold.”
Mack Trucks executives updated general market conditions before officially unveiling its new Anthem long-haul model on Tuesday at the North American Commercial Vehicle Show at the Georgia World Congress Center in Atlanta.
There are many things that fleets do to attract drivers, and certainly plenty of options that drivers look for when choosing a fleet. When Mack Trucks was designing its new Anthem highway tractor – it’s first new on-highway model since the introduction of the Pinnacle in 2005 – it turned to drivers.
