Attracting younger workers to trucking companies means investing in technology that eases wait times and routing and improves communications, experts said.
“They have been productive and have risen to the occasion. I really feel like the millennials were the ones that came of age with this pandemic,” said the EVP and COO of Melton Truck Lines during the FreightWaves’ Enterprise Fleet Summit.
To reach out to prospective younger drivers, effective branding and social media are a trucking company’s best tools.
With female representation among truckers at just three percent, industry looks for ways to close gap.
If relationships are key to a loyal and engaged workforce, then understanding generational differences is as important as ever.
Millennials are tech-savvy more often than not, and providing them with tools that could ease the life of a trucking job could empower a lot more to join the system.
Millennials often get mistaken as young urban dwellers with a disdain for contemporary capitalism. Then again, some of these youths are starting to move into the suburbs. In droves.
