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FreightWaves Staff Tuesday, August 20, 2019

White Paper – The New Economics of Freight Brokerage

The marketplace for truckload transportation is fragmented and opaque. Relationships between shippers and carriers are tenuous at best, forged and broken by wild swings in capacity availability and rates per mile. In this white paper, Transfix and FreightWaves define the problems distorting the marketplace for truckload transportation, discuss how carriers think about their assets, explain the role of technology in reducing empty miles, and sketch out the economic dynamics that come into play when the marketplace is optimized to free up capacity at the right price.

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Kim Link Wills Wednesday, August 14, 2019

Transfix promotes Lily Shen to president

Transfix chief operating officer Lily Shen has added president to her title. The digital freight marketplace announced Shen’s promotion on August 14. Prior to joining New York City-based Transfix about two years ago, Shen spent nearly 20 years in Silicon Valley. She was the executive director of mobility and advanced technology for IDEO for a […]

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John Paul Hampstead Friday, June 7, 2019

Transfix’s new chief revenue officer wants to change digital brokerage’s business model

Transfix, the venture capital-backed digital freight marketplace based in New York City, announced that Ahmad El-Dardiry joined the company as its new chief revenue officer. El-Dardiry comes to Transfix from a 19-year stint at Intel Corporation, where most recently he managed cloud computing, memory and storage enterprise sales in the Americas, Asia and global industry […]

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John Paul Hampstead Monday, June 3, 2019

Digital brokerage apps should think like social media networks

Commentary As digital freight brokerage apps learn to concentrate on driving user engagement and building dynamic marketplaces that adapt to user behavior, they will start to resemble social media networks like Facebook, Twitter, Snapchat and Tinder. Apps like Uber Freight, Convoy, Transfix, J.B. Hunt 360, C.H. Robinson’s Navisphere and EchoShip/Drive were designed to cover loads […]

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FreightWaves Staff Sunday, September 17, 2017

Forget “Uber of trucking”- most digital brokers should be called “Groupons of trucking”

Digital freight brokers are using “Daily-deal” tactics to get revenue growth. They sold themselves as a platform to change the inefficient trucking industry, but have found it difficult to find quality sources of high-volume freight. These platforms have resorted to aggressive pricing tactics using investor capital. What will find is that as soon as they change prices, shipper loyalty will evaporate. 

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