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Taking risk away for your customers — #WithSONAR

What data can ease concern for clients?

Kaylee Nix
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Success in data sales comes when you add value for clients by taking away as much risk as possible. What data can help you do that?

On this episode of #WithSONAR, Luke Falasca and Kyle Taylor host special guest Phil Schmidbauer, senior director of analytics at ODW Logistics and Transportation.

The three look into how Schmidbauer uses SONAR to relieve some of the risk from his customers and save them money, despite the volatility of the market.

You can find more #WithSONAR episodes and recaps for all our live podcasts here. 


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Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.