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Transfix sells brokerage unit to NFI

Digital startup shifts focus to transportation SaaS business

Transfix has refocused efforts and is now a tech provider to the transportation industry. (Photo: Jim Allen/FreightWaves)

Transfix announced Wednesday the sale of its brokerage unit to NFI. Transfix will now focus solely on its transportation software and data offerings.

No financial details were provided, but Transfix said its remaining SaaS business will continue to cater to brokers, shippers and carriers. It also announced that NFI will be the first third-party customer of its proprietary TMS: Transfix Intelligent Freight Platform.

Camden, New Jersey-based NFI generates more $3.5 billion in annual revenue from a variety of supply chain services, including dedicated transportation, distribution and warehousing. It has also amassed a large port drayage business through acquisition. The company has more than 16,800 employees, 70 million square feet of warehousing space, and a fleet of 4,900 tractors and 13,700 trailers.

NFI said the deal adds more than 15,000 carriers as well as Transfix’s technology and expertise to its brokerage network. Specific details weren’t provided on the number of Transfix employees transitioning to NFI. However, a representative from Transfix told FreightWaves, “We’re not sharing exact numbers but more than 100 Transfix employees will be moving to NFI, the vast majority of the brokerage and operations teams.”


NFI CEO Sid Brown said in a news release: “Their experienced team provides an exceptional solution that aligns well with our strategy. We look forward to partnering with their customers and enhancing the experience for our current portfolio.”

Brown said NFI will now be able to cross-sell its offerings to the Transfix customer base. 

New York-based Transfix is a 2013 startup that quickly became one of the largest digital freight brokerages in the nation. The company is now focused on marketing its TMS, which leverages automation and machine learning to lower shipping costs for hundreds of customers.

“NFI was the perfect cultural and operational fit for our customers, carriers, and team,” said Jonathan Salama, co-founder and CEO at Transfix. “And now, with this acquisition, we’re able to expand our best-in-class solutions that have powered our business for over a decade to our peers in brokerage.”


Transfix eyed a public listing two years ago but opted to remain private as market conditions deteriorated. At the time, a special purpose acquisition company combination was expected to garner a valuation as high as $1.1 billion.

The company closed on a $40 million funding round led by New Enterprise Associates and G Squared in October. That allocation was designed to improve its financial position and provide “a path to profitability” during “one of the most challenging markets in freight history.” The round brought the company’s total funding to $125 million.

“Opening up our decade of technological advancements to brokers industry-wide is set to create substantial value for brokers everywhere,” said Drew McElroy, Transfix co-founder and chairman. “I am also deeply appreciative of NFI’s commitment to advancing the industry by incorporating our technology and for welcoming many of our talented teammates.”

More FreightWaves articles by Todd Maiden

3 Comments

  1. Dr Kevin Scott Pettes

    Either a write off or value add back hauls will be easier as TJ’s & AB’s lanes shrink. Let’s hope this adventure pays dividends unlike previous brokerage ventures. Never underestimate Sid Brown

  2. Money losing brokerage

    the transfix brokerage has lost $ forever. This wasn’t an acquisition by NFI it was a mercy move. I doubt NFI paid a single penny for it and that’s why no numbers were released above. If anything, transfix will get a little commission if any profitable brokerage customers can be uncovered which is doubful.

    transfix is out of money and was out of options. They are in massive debt and their tms offering never took off before and it probably won’t in this bad market.

    DOA.

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Todd Maiden

Based in Richmond, VA, Todd is the finance editor at FreightWaves. Prior to joining FreightWaves, he covered the TLs, LTLs, railroads and brokers for RBC Capital Markets and BB&T Capital Markets. Todd began his career in banking and finance before moving over to transportation equity research where he provided stock recommendations for publicly traded transportation companies.