State agriculture department releases marketing numbers
The Florida Department of Agriculture and Consumer Services said Monday its marketing campaigns have generated $394 million in additional retail sales.
The three marketing campaigns spanned 43 U.S. states, five Canadian provinces, and 11 Caribbean and Central American countries. Thirty-four retail grocery chains with 13,711 individual stores participated. They featured Florida products in their circular ads 754 times, yielding 178,955 individual store ads that generated more than 8.8 billion consumer impressions.
“We were again very successful in marketing ‘Fresh from Florida’ products to consumers throughout the United States and abroad,' FDACS Commissioner Charles H. Bronson said.