United appoints Cary senior VP of marketing
UAL Corp., parent company of United Airlines, has appointed Dennis Cary senior vice president of marketing.
Cary is now responsible for the development of marketing strategies and the implementation of marketing programs, including United’s Mileage Plus program. He will also head United’s product development, customer research and united.com efforts.
Cary was vice president of revenue management. He succeeds Martin White, who is leaving United.