O BOTICARIO SIGNS EXEL TO MANAGE SUPPLY CHAINS
O Boticario has contracted with Exel, a U.K.-based logistics services provider, to expand Exel’s handling of the Brazilian cosmetics manufacturer's supply chain operations in South America, Mexico and Europe.
Under terms of the new pact, Exel will provide dedicated distribution center services for O Boticario in Curitiba, Brazil, and Mexico City, as well as managing the company’s cosmetics exports to Portugal, their gateway to Europe.
O Boticario has 2,300 stores in Brazil, and 500 outlets in Japan, Portugal, Bolivia, Paraguay and Mexico.