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ONE, DP World box up hope for breast cancer awareness

Southampton terminal ‘wears it pink’ with containers

Stuart Chirls
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Employees at DP World Southampton spelled out a message of HOPE with Ocean Network Express containers. (Photo: Andrew McAlpine)

The magenta hue of Ocean Network Express once again supplied the perfect medium to help support a good cause during Breast Cancer Awareness Month.

To mark #WearItPink Day Oct. 18 in the United Kingdom, employees at DP World’s terminal at the Port of Southampton used 21 of the eye-catching ONE containers to spell out a universal message of “HOPE” garnished with a pink ribbon.

There are 55,000 cases of breast cancer diagnosed in the U.K. each year, accounting for 15% of all new cancer cases.

Ocean Network Express Europe & Africa have 100 specially branded Pink Ribbon containers in service around the world. The line said it will donate $100 to Brussels-based Breast International Group for each photo of the containers posted to LinkedIn.


Find more articles by Stuart Chirls here.

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Stuart Chirls

Stuart Chirls is a journalist who has covered the full breadth of railroads, intermodal, container shipping, ports, supply chain and logistics for Railway Age, the Journal of Commerce and IANA. He has also staffed at S&P, McGraw-Hill, United Business Media, Advance Media, Tribune Co., The New York Times Co., and worked in supply chain with BASF, the world's largest chemical producer. Reach him at stuartchirls@firecrown.com.