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Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Feb - 2021 -
16 February
Ashley Coker Prince

Skill makes all the difference in final-mile space

Consumers do not want their new exercise equipment delivered to their door. They want it unboxed, assembled and ready to use inside their homes. A good final-mile partner makes that possible.

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Ashley Coker Prince

Forager launches transparent cross-border load board

Carriers moving cross-border freight have not had the same access to loads as those moving loads within the U.S. Forager is working to change that.

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15 February
Ashley Coker Prince

E-commerce growth furthers interest in direct-from-origin shipping options

A quickly changing retail landscape has sparked interest in more innovative shipping models, including bypassing domestic warehousing with direct-from-origin options.

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09 February
Ashley Coker Prince

Old-school arts industry embraces tech amid COVID concerns

Fine art logistics provider Masterpiece International saw benefits of technological innovation firsthand when switching from human couriers to high-tech trackers during the coronavirus pandemic.

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05 February
Ashley Coker Prince

From dry van to drayage: CRST boasts full suite of services

When a single point of contact handles all of a company’s freight needs, customers are rewarded with lower costs, less confusion and more transparent shipments.

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Jan - 2021 -
29 January
Ashley Coker Prince

Expect tech companies to hone in on user experience in 2021

In 2021, you do not just need to offer a solution; you need to offer a smart solution.

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28 January
Ashley Coker Prince

Nominations open for 2021 Shipper of Choice award

Nominate industry-leading shippers for FreightWaves’ annual Shipper of Choice award.

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20 January
Ashley Coker Prince

Turn questionable suspects into actual prospects

The right tool can help brokers turn a measly 5% success rate into sales wins at 50% or more.

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07 January
Ashley Coker Prince

More than a buzzword: Visibility goes beyond dots on a map

Getting people to think about visibility in a more dynamic and collaborative manner requires dismantling the idea that visibility refers only to a moving dot on a map.

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Dec - 2020 -
21 December
Ashley Coker Prince

Track record matters when moving fragile, high-value goods

Many companies have had poor experiences shipping fragile goods in the past. The right partner could make all the difference.

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Ashley Coker Prince

Early tech adoption: Making money in a volatile market

Small and midsize companies – brokers and carriers alike – often wait to adopt new technologies. They are being eclipsed by both larger companies and their less risk-averse peers.

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Ashley Coker Prince

Drivers still stand to benefit from family-driven environment

No amount of technology can take the place of a warm, inviting work atmosphere.

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18 December
Ashley Coker Prince

Amazon cements its place as a supply chain leader amid uncertainty

Amazon handles two-thirds of its deliveries in-house as of late 2020 — a rapid departure from the mostly outsourced model the company relied on just a few years ago.

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17 December
Ashley Coker Prince

Manufacturing proves resilient: What to expect from industry in 2021

FreightWaves partnered with Redwood Logistics to assess the current state of the manufacturing industry and assess where it is headed in the new year.

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11 December
Ashley Coker Prince

Automatic spot rate tools give shippers an edge in digital marketplaces

To make the best possible match at the best price for everyone involved, shippers post their freight and take market feedback from carriers.

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Ashley Coker Prince

Visibility is no longer innovative. What’s next?

If visibility has moved from perk to table stakes, what exactly is “the next big thing” now? What innovative technology can companies adopt to help them stand out among their competitors?

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Ashley Coker Prince

New prebate program makes shared truckload more attractive than ever

Flock Freight designed Instant Prebate to provide automatic cost savings on contracted TL freight. Savings vary by lane, commodity and time of shipment, but they can come in as high as 50% on some loads.

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09 December
Ashley Coker Prince

Trucking company utilizes technology to attract new drivers

With the bulk of the driver workforce approaching retirement age in the next decade, it is more important than ever to figure out how to attract younger drivers.

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Nov - 2020 -
26 November
Ashley Coker Prince

What would Thanksgiving be like without truck drivers?

Without truck drivers working tirelessly in the days and weeks leading up to Thanksgiving, stores shelves would be barren.

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11 November
Ashley Coker Prince

Modern shipping requires both technological innovation and human expertise

Without humans at the helm, the industry’s vast technological gains would be virtually useless.

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10 November
Ashley Coker Prince

Advanced tech solutions win industry stamp of approval

The transportation industry’s technological renaissance has inspired a new era of innovators – and a new era of holdouts. In a volatile market, the innovators come out on top.

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06 November
Ashley Coker Prince

Digital freight matching, quick payments focus of industry innovations (with video)

Presenters brought their best to the final demo block of FrightWaves’ free LIVE @HOME conference on Friday afternoon.

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Ashley Coker Prince

Reigning champ Amazon takes FreightTech 25 third year in a row (with video)

Undefeated champion Amazon (NASDAQ: AMZN) secured first place in the 2021 FreightTech 25 – a position it has held for the past three years. The Seattle-based disruptor – known most […]

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05 November
Ashley Coker Prince

Innovative companies cut waste, keep drivers safe with tech solutions (with video)

Rapid-fire demos give industry movers and shakers an opportunity to showcase their latest innovations — with added flair and no PowerPoints.

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04 November
Ashley Coker Prince

Pandemic continues to fuel freighter demand

With passenger planes all but out of commission earlier this year – and still lagging considerably in the fourth quarter – shippers had significantly fewer options for moving their products across the world.

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Oct - 2020 -
30 October
Ashley Coker Prince

Marketplace model delivers competitive spot rates with full pricing transparency

Spot market transactions are notoriously inefficient and expensive. Digital freight matching can make transactions more straightforward for shippers and carriers alike.

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29 October
Ashley Coker Prince

Pharma shippers continue to face brutal pandemic demands

Everyone has been impacted by the current political, economic and health climate in the U.S. For the health science industry, these challenges are amplified.

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28 October
21 October
Ashley Coker Prince

Forager brings new level of transparency to cross-border shipping

Shippers can get instant and spot quotes in mere seconds, book loads and track their freight across borders using SCOUT.

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13 October
Ashley Coker Prince

FreightWaves reveals 2021 FreightTech 100 winners

Now in its third year, the FreightTech 100 shines a spotlight on some of the most innovative companies across the industry, featuring both young startups and household names.

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Sep - 2020 -
30 September
Ashley Coker Prince

Truck drivers have always been the ultimate remote workforce

While companies across the country struggled with the learning curve that accompanies remote work arrangements, truck drivers continued to move our medications and essential goods from one point to the next.

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28 September
Ashley Coker Prince

Trucker Tools app surpasses 1 million downloads

The Trucker Tools driver mobile app was introduced in 2013, and new features have been added continuously over the past several years.

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16 September
Ashley Coker Prince

Newest supply chain technology focuses on bringing players together (with video)

Some of the most disruptive companies in the logistics industry came together to show off their latest products and solutions during American Shipper’s first-ever Global Trade Tech summit.

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15 September
Ashley Coker Prince

Logistics company embraces greener practices for brighter future

Shared truckload offers shippers the opportunity to utilize truckload services to deliver partial shipments – without leaving part of the trailer empty.

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14 September
Ashley Coker Prince

Tracking tools bring calm to chaotic disaster response scenarios

Infrastructure can be damaged after a disaster, so the ability to know where something is without picking up the phone is important.

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03 September
Ashley Coker Prince

Port of Savannah holds strong amid massive market fluctuations

The port is a top choice for Fortune 100 companies that have been integral to the country’s pandemic response.

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Aug - 2020 -
19 August
Ashley Coker Prince

FreightWaves Carrier Summit: Demo challenge accepted

Some of today’s most innovative and disruptive companies in the logistics industry showed off their products during FreightWaves’ first virtual Carrier Summit on Wednesday.

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13 August
Ashley Coker Prince

How last mile has changed in the shadow of coronavirus

Many shippers have encountered fulfillment issues and transportation breakdowns as consumer demand for their products surged.

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12 August
Ashley Coker Prince

Short-term rentals give carriers the flexibility to survive downturns

Rentals allow companies to expand their fleet in order to capitalize on short-term opportunities.

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Jul - 2020 -
22 July
Ashley Coker Prince

Shared truckload ‘fast pass’ offers path to greater profitability

The uptick in shared loads should prompt companies to consider how their dock operations can be optimized for maximum efficiency.

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20 July
Ashley Coker Prince

How does app-based tracking compare to more complex methods?

Subpar consistency and poor compliance are enough to cost a brokerage its profitability and, ultimately, the company’s life.

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Jun - 2020 -
30 June
Ashley Coker Prince

Aggregating resources is key to increased efficiency

When different systems are being used to perform each task, syncing up those systems ranges from time-consuming to impossible.

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25 June
Ashley Coker Prince

Trailer leasing offers carriers control in a volatile market

Recent market volatility could prompt carriers to choose leasing over buying as they build their fleets back up to meet rebounding demand.

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18 June
Ashley Coker Prince

Shared truckload offers pricing benefits to shippers, carriers

The concept of shared truckload isn’t new, but technological advancements in the space make the method more viable than ever.

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17 June
Ashley Coker Prince

The ideal time to merge or sell could be now

The best time to build on your company’s offerings through acquisitions may actually be during a global disruption.

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05 June
Ashley Coker Prince

Companies channel spirit of ‘coopetition’ for blockchain success

Companies and governments should be prepared to work together as blockchain becomes a more prevalent part of both entities’ operations.

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04 June
Ashley Coker Prince

Pandemic highlights how tech improvements propel companies forward

The coronavirus exposed inefficiencies in almost every corner of life and business — including logistics.

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Ashley Coker Prince

How to balance a shipper’s network to weather any storm

The uncertainty that accompanies a disaster can shake a network to its core. There are ways to build a more resilient team.

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Ashley Coker Prince

5 practices to improve your truck’s liftgate performance

Liftgates put a huge strain on a truck’s auxiliary batteries, upping the chances of inoperable equipment and dead trucks.

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03 June
Ashley Coker Prince

Brokers can stay ahead of the market with predictive freight matching

Brokers must stay ahead of the curve even in the best of times. In the midst of global market disruption, that becomes an even more important part of staying afloat.

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Ashley Coker Prince

Drayage update: The future of EDI (with video)

New technology is popping up everywhere, but the venerable and prominent EDI still has plenty to offer.

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01 June
Ashley Coker Prince

How to fight the effects of nuclear verdicts (with video)

FreightWaves teamed up with Gulf Winds International to discuss how massive jury awards are taking a lasting toll on carriers.

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May - 2020 -
20 May
Ashley Coker Prince

Flexibility will be key in safely welcoming workers back into the office

In some states, companies are now allowed to bring their employees back into the building. That process may end up being far more complex than anticipated.

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18 May
Ashley Coker Prince

Brokers cannot afford to put technology on back burner during pandemic

The coronavirus pandemic caught the world off guard, and it has ratcheted up the pressure on 3PLs and brokers to quickly adapt and employ new technologies.

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06 May
Ashley Coker Prince

FreightWaves LIVE @HOME Day 2: Shipper of Choice Awards and pandemic’s spotlight on logistics

The second day of FreightWaves LIVE @HOME was packed with thought-provoking speakers, innovative company demos and special recognition for the Shipper of Choice Award winners.

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Ashley Coker Prince

Keeping dwell times low propels Shipper of Choice Efficiency winners to the top

“Wait times reflect the sense of urgency a shipper has for loading or unloading a carrier,” FreightWaves Director of Freight Market Intelligence Zach Strickland said.

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01 May
Ashley Coker Prince

FreightWaves LIVE demo day presenters: Final edition

FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for, giving companies across the industry a chance to showcase their most innovative products.

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Ashley Coker Prince

Pandemic offers opportunity to end the tug of war between carriers, shippers

The global pandemic offers industry players the chance to trade competition for collaboration and disrupt the status quo.

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Apr - 2020 -
27 April
Ashley Coker Prince

Rail Industry positioned for resilience despite coronavirus toll

North American railroad leaders believe that the industry is resilient and have reported ongoing demand for rail services.

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24 April
Ashley Coker Prince

FreightWaves LIVE demo day presenters: Third edition

FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for.

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14 April
13 April
Ashley Coker Prince

Prioritizing drivers will lead to better shipment visibility

Drivers have historically been hesitant to download tracking apps due to privacy concerns and “app overload.”

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09 April
Ashley Coker Prince

Retailers compete for shoppers’ time and money online

Americans are taking to their laptops instead of heading to the mall, and legacy retailers are facing the pressure to adapt to the times.

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07 April
Ashley Coker Prince

In a volatile market, shippers are looking to pool to maximize budgets

For some essential goods providers, the rush has meant booking full truckload without enough freight to fill the truck.

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Ashley Coker Prince

Companies can use data analytics to inform transportation strategy

Leveraging data is the key to identifying supply chain transportation opportunities.

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03 April
Ashley Coker Prince

FreightWaves LIVE demo day presenters: Second edition

FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for, giving companies across the industry a chance to showcase their most innovative products in a fast and fun environment.

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Mar - 2020 -
05 March
Ashley Coker Prince

Software companies must broaden offerings to be competitive in 2020

Companies have to work harder than ever to differentiate their offerings from all the other tools and applications flooding the market.

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02 March
Ashley Coker Prince

FTL service at LTL rates: Pooling protects loads and bottom lines

When companies are moving midsize loads, it can be almost impossible to find that balance within the traditional full truckload (FTL) and less-than-truckload (LTL) models.

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Feb - 2020 -
26 February
Ashley Coker Prince

TCA Profitability Program out in full force at annual convention

Program members will have several opportunities to network in Orlando next week.

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Ashley Coker Prince

TCA Profitability Program out in full force at annual convention

Program members will have several opportunities to network in Orlando next week.

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25 February
Ashley Coker Prince

How to prepare diesel trucks for an electric future

Electricity constraints are a barrier to the adoption of new technology.

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17 February
Ashley Coker Prince

Truckload 2020: Orlando arms carriers with knowledge needed to thrive

The Truckload Carriers Association (TCA) will bring an opportunity for education and networking to for-hire carriers, private fleets, associates and driver-training school members, as well as prospects, next month.

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Ashley Coker Prince

Truckload 2020: Orlando arms carriers with knowledge needed to thrive

The Truckload Carriers Association (TCA) will bring an opportunity for education and networking to for-hire carriers, private fleets, associates and driver-training school members, as well as prospects, next month.

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Jan - 2020 -
31 January
Ashley Coker Prince

Owner-operators must be intentional about making money in 2020

The ramifications of 2019 will come in the form of shrinking capacity, pushing rates up as supply falls to meet demand instead of dwarfing it.

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23 January
Ashley Coker Prince

Automatic processes drive higher customer satisfaction

Check-in calls have long been a pain point for carriers and brokers alike. It is possible to reduce these calls while also improving customer service.

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10 January
Ashley Coker Prince

Pay-as-you-drive lease option could protect carriers during market slowdowns

As more and more carriers close up shop, leasing equipment has become a gamble that some companies may not want to take.

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Dec - 2019 -
20 December
Ashley Coker Prince

How much is a service failure worth to you?

Companies like hospitals and automotive manufacturers often need to receive equipment and other goods within a short window of time to avoid operational shutdowns. For these companies, service failures are terrifying.

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19 December
Ashley Coker Prince

Constructive disruption: Brokers focus on carrier experience in digital age

The face of the freight brokerage industry has evolved over the past several years, and veteran brokerages have been forced to rethink their technology strategies in order to keep up.

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Ashley Coker Prince

Carriers running old telematics devices risk fines on the highway

Any carrier still running AOBRDs is running the risk of hefty fines and being placed out of service during highway inspections.

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05 December
Ashley Coker Prince

ELD holdouts shouldn’t expect mercy after looming compliance deadline

There will not be a soft enforcement or grace period for noncompliant carriers.

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Nov - 2019 -
21 November
Ashley Coker Prince

Only a few diehards continue to run AOBRDs

A few holdouts have yet to make the transition from AOBRDs to ELDs.

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20 November
Ashley Coker Prince

Multipurpose apps can protect against digital overload

Drivers often suffer from so-called app overload. This leads to a cluttered phone screen and an irritated driver.

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Ashley Coker Prince

Target’s stock surges after third quarter earnings beat

Target Corporation (NYSE: TGT) saw its stock surge after the retailer reported sales growth and traffic surges for both its physical stores and its digital offerings.

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13 November
Ashley Coker Prince

Carriers must compete with other industries to attract and keep drivers (with video)

In order to compete with other industries, carriers need to offer drivers a way to get what they are looking for out of the job, whether that is home time, upward career movement or ownership opportunity.

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Ashley Coker Prince

Logistics companies can embrace automation while bypassing the hype cycle (with video)

The tech uproar created a prime environment for startups to enter the space, providing innovative products and disrupting the status quo.

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Ashley Coker Prince

Schneider Transportation Management focuses in on driver experience

In an industry in which every minute counts, all players can see big returns when one member of the supply chain integrates innovative technologies and efficiencies into its processes.

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Ashley Coker Prince

Amazon named FreightTech 25 champion two years running (with video)

This year’s list includes 16 returning winners from last year’s awards and nine first-timers.

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12 November
Ashley Coker Prince

Work ethic, synergy help Chicago stay on top of logistics industry (with video)

At the end of the day, logistics is still simple: “Take care of the customer and the rest will take care of itself,” Findley said.

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Ashley Coker Prince

Percentage of compliant carriers stagnates ahead of December ELD deadline

The stagnation suggests that only the most die-hard ELD holdouts are still clinging to their old devices.

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Ashley Coker Prince

FreightWaves leaders discuss evolution from blog to media powerhouse (with video)

FreightWaves employs about 40 reporters across the globe, produces 10 podcasts and has launched the first streaming TV network dedicated to freight.

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06 November
Ashley Coker Prince

Platform facilitates reverse bidding to streamline shipper-carrier spot market collaboration

Rates can quickly become dated and the lack of real-time transparency in these movements can result in lost opportunities for both shippers and carriers.

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Oct - 2019 -
29 October
Ashley Coker Prince

Automatic load booking can save brokers hours per load

When brokers see their load-matching time go from a couple hours to a few minutes, the shipper and the carrier also win.

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28 October
Ashley Coker Prince

First annual Truckload Live Summit will arm carriers with knowledge needed to succeed in today’s market

The first annual Truckload Live Summit will prepare carriers to improve their bottom line results and lower their risk profiles–even in a challenging market.

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23 October
Ashley Coker Prince

Landstar reports significant third quarter earnings miss

The company warned of its upcoming poor performance in September but still missed analyst’s earnings estimates.

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